Let me just preface this article by pointing out the fact that Professional Grade Security Equipment is not inexpensive. Never has been, probably never will be.
It can cost a lot of money to properly secure a home or business. It is not at all unusual for homeowners to invest thousands of dollars in their Security Systems. So just how do companies afford to give them away? I can tell you how it happened in my little slice of the world.
Many years ago, some associates and I were on the forefront of a new and emerging business model in the Security Industry. We discovered that there were companies willing to pay really good money for alarm system monitoring contracts.
At that point in time, we were in the business of selling Security Alarm Systems to homeowners and small businesses. We were charging about $ 1,000.00 for equipment and installation for the average sized home.
Without giving away my age, we are speaking in 1990 dollars, so you might need to adjust for inflation to get the real picture. I will say it again, Security Systems are not cheap.
In addition to the cost of the installation, our customers were required to sign a 3-year contract for our alarm monitoring service. At that time, we were offering the monitoring service at $ 19.95 a month.
A now defunct company out of Texas approached us with a proposition. If we sent our monitored accounts to their central station and had our customers sign their 36-month monitoring contract, they were willing to pay us 30 times the monthly fee.
The proverbial light went off! We were in a highly competitive market in which about a dozen companies struggled for market share. All of our competitors were charging fees that were pretty close to the same, which made it difficult to gain a competitive advantage.
We reasoned that with our new found Texas connection, we could offer our basic Security System Package at $ 299.00 for installation and $ 24.95 a month for monitoring and still earn the same amount of money on each system. Affordable Security!
Suddenly we were 1/3 the price of our competition and of course being young, assertive and totally oblivious to the future, we immediately embarked on an aggressive new marketing strategy. Radio and television ads, mass marketing campaigns, bulk mailers, boiler rooms and door knockers replaced our phone book advertising.
We go from 6 or 7 installations a week to well over 40. The money was great and the closing ratio was phenomenal. Orders were rolling in as quickly as we could set appointments.
Our competitors catch on quickly and get their own Texas connection. They call us out and drop their price to $ 199.00; we fire back and drop ours to $ 99.00. The war is on.
We rent a display booth at the local Parade of Homes. A giant sign coaxes visitors to sign up for a drawing for a “free home security system”. Hard candy and cold water to close the deal and we received over a thousand entry forms in a little over a week.
Well let me tell you, that was one heck of a drawing. All the winner had to do to claim their prize was commit to a 3-year monitoring agreement at $ 29.95 per month.
Over the next few weeks, we discovered that we could give away a free “basic” security system to everyone who entered our drawing and still make money.
The rest as they say, Is History.
|
Roy Stephenson is a Security Consultant with over 21 Years Experience Designing and Installing High End Integrated Security Systems. He is currently the VP of Marketing at http://www.Security-Kits.Com & http://www.EZWatchstore.com. |
Filed under Home Security System by on Dec 31st, 2009. Comment.
Home security system has become more of a necessity than a luxury. Nowadays, installing a security system in our home or any infrastructure is a must. At present, the safety of our assets is at risk because we may never know when a burglar would try to break in our houses.
Having a security system…
· Would somehow decrease the probability of burglary.
· Would give you peace of mind.
· Would lessen your worries of possible intruder.
· Would give you a feeling of security of your investments.
Home security system is categorized as…
· Closed-Circuit – when the door is closed, the flow of electricity is continuously flowing. The alarm will be triggered when the door is opened.
· Open-Circuit – this is the counter part of a closed circuit. When you open the door, the circuit is closed which means there is a continuous flow of electricity. The alarm activates when the circuit is opened.
Basic designs of a closed-circuit alarm system compose of…
· battery – source of power supply
· metal switch (spring driven) – fabricated on door frames
· magnet – implanted on the door (lined up usually on switch)
· buzzer (separately-powered) – with a relay-forced switch
How does it work…
The circuit is completed when the metal switch is being pulled by the magnet. This happens when the door is closed. The circuit of the buzzer stays open when the relay’s electromagnet is energized through the flow of electricity. When the door is opened, the magnet is moved causing the switch to be on its open position which would trigger the alarm.
Modernized design of a closed-circuit system composes of…
· Control box – it is in here where the whole wiring system is terminated, location of the battery and connection of phone lines.
· Keypad – this is the support of the system.
· Siren – noise created when possible intruder is detected.
· Motion detector – senses possible intruder.
· Window and door connection – alters the alarm when the window and door is opened.
· Monitoring Station – for monitored security system only.
How does it work…
The control box is connected to more than one alarm circuits. It checks the circuits and triggers the alarm when it is closed or opened. Once it is triggered, the siren won’t stop from making noise not until an individual enters a pass code at the keypad connected to it. In additional, the control panel is often positioned in an unseen spot of the house wherein the intruder can’t find to prevent him from destroying it.
How does a monitored security system works?
1. An intruder is sensed by the motion detector.
2. A 30-45 seconds allowance is given to the owner to deactivate it for possible false alarms.
3. If not deactivated, the security alarm system sends message to the company in charge of monitoring the security system over telephone lines.
4. To verify the message, the company would place a call to the homeowner. If improper pass code is given or the call is unanswered, they would proceed on calling the police.
5. It is then the duty of the police to respond.
Remember!
Burglars nowadays are at times knowledgeable of security systems. It is our prerogative on where to install our security system and keep its control box in a place unseen. Security system does not keep the burglar from breaking in, rather they are of big help to somehow lessen the chances of burglary.
|
Dave Poon is an accomplished writer who specializes in |
Filed under Home Security System by on Dec 28th, 2009. Comment.
To people, having the best is always important.
Sure, many may deny this and try to say that as long as something works they are
happy, but the fact remains that we would all have something better if we could.
We all go through our lives looking for the best. We want the best companion to
live with. We want the best clothes that fit us. We want to eat the best food.
We look for the best house to live in. We want the best cars to drive. We want
to watch the best movies. We want the best of care for our families. As the old
adage goes: ?the grass is always greener on the other side?
But we also must remember one thing: the term ?best? is relative.
Each of us has an idea of what the ?best? is. We all have individual criteria in
order to determine the best among the best.
What?s best for one person may not be the best for another. We judge things
according to our own preferences.
And so we come to the question of ?what is the best home security system??
Remember that as this question is discussed and attempted to be answered, that
the term ?best? is relative.
Tell that to yourself, and you will have an easier time finding out what the
best home security system is.
The question of ?what is the best home security system?? should be
approached by first keeping in mind our individual preferences.
If, for example, you think that more expensive is better, then the best home
security system would be the most expensive on your list.
However, to find out what the best home security system is, most people tend to
look towards effectiveness as a measuring stick.
Each of our homes is unique. Each has been influenced by our individuality -an
individuality that stems from being human.
Sure, some houses may have been constructed identical, but once a house becomes
a home, it takes on a personality all its own.
So, in deciding what the best home security system is, you have to take into
consideration the identity of your home.
Here are a few tips to help you answer the question ?what is the best home
security system??
1) Consider the location of your house- Is your home near a police station? Is
it in what you would call a ?bad? neighborhood? Do you live in the city?
These questions need to be faced first to help you find what the best home
security system for you is.
A city dwelling needs a different home security system from a rural residence.
You should adapt your security system to the location of your dwelling.
The distance of your home to an emergency service, such as a police station also
determines the response time of your home security system. So to answer the
question ?what is the best home security system?? you need to take into
consideration your preferred response time.
Of course, many people would say that faster is better.
2) Consider your surroundings ? finding out what the best home security system
for you is often includes thinking about your surroundings.
Your surroundings include the lighting. Are there any dark areas where burglars
can hide?
Your surroundings also include the life around your home. In the country, for
example, neighbors often barge into your homes unannounced, with a surprise for
you. You wouldn?t want to call the cops on them, would you?
These two factors will help you determine the answer to the question ?what is
the best home security system?? By considering this guide you may just find
what?s the best for you.
|
Phil Weber |
Filed under Home Security System by on Dec 25th, 2009. Comment.